One of my favorite books is Made to Stick: Why Some Ideas Survive and Others Die
by Chip and Dan Heath. In this book the authors teach you how to create sticky ideas by using the SUCCESs model:
- Simple
- Unexpected
- Concrete
- Credible
- Emotional
- Stories
Now they’ve created a book called Teaching to Stick. They’ve also been kind enough to provide resources for Made to Stick (including a one page copy of their model) and a summary of Teaching to Stick on their web page at http://heathbrothers.com/resources/ Simply sign up and you can have access to resources including podcasts.
A bonus–need information on Change Management? They’ve included resource material from their new book Switch: How to Change Things When Change Is Hard
.