Modern digital culture can be a sensory overload. This barrage is one of the challenges faced by you in trying to get your customer’s attention. Microassist’s Dr. Kevin Gumienny, in his recent webinar, talked about how online training can be a powerful tool to help you cut through the clutter and make meaningful connections with your audience. I wanted to take this opportunity to summarize Kevin’s webinar and throw in a few thoughts of my own.
To see how online training can help, let’s take a look at the sensory overload problem from an audience member’s perspective. At any given moment, your audience is swamped with incoming requests for attention–email, Slack, Facebook, Twitter, ads on TV, ads in their web-browser, etc. Each piece is competing for their time and attention. They have to pick and choose what they want to pay attention to, or risk being overwhelmed by the wealth of offerings.